Marlboro is the most world-wide known cigarette brand made by Altria Group, Inc., previously named Philip Morris Companies Inc. Philip Morris Companies Inc. changed its name to Altria Group, Inc. on January 27, 2003. Originally Marlboro was exposed in 1847 at the London market but soon repositioned in the US. The greatest tobacco products' brand is named after Great Marlborough Street where its original London factory was situated.
The history of Marlboro cigarettes offers insight into one of the great advertising and marketing success stories of the 20th century. An English brand, Marlboro cigarettes were marketed from the Victorian era through the first half of this century as a women's cigarette, with tag-lines that aimed to appeal to female smokers, such as "Marlboro - Mild As May." One of the traits of Marlboro cigarettes at that period was a red tip, which conscealed women's lipstick marks.
This approach was successful until World War II (1939-45), when slow sales caused Marlboro packs to be withdrawn from the market. The cigarettes were revived in the 1950s, as the first medical research linking cigarette smoking with cancer began to reach the public. It was thought that Marlboro cigarettes, with their filter, might offer smokers the illusion of a reduced health risk. However, the filter was regarded as effeminate by many men, who made up the bulk of the market.
In 1954, the Leo Burnett Company, a Chicago advertising agency, was given the task of making Marlboro cigarettes appealing to men. The result was the "tattooed man" campaign. It involved a series of print ads showing a man with a tattoo on his hand holding a Marlboro. The man would be one of several "manly" types, such as a policeman, a firefighter, a construction worker or a cowboy. The agency studied consumer response, and the cowboy figure proved to be the most popular. By 1957, the cowboy had replaced all of the others.
In 1960 Philip Morris and Thomas Hutzler invented "Marlboro Country" with American Western landscapes and a rugged cowboy. The Marlboro Man has displayed the distinctive red Marlboro cigarette pack for almost fifty years - on billboards, in store window displays, and on the pages of magazines and newspapers. The Marlboro Man could also be seen on television, usually accompanied by the rousing musical theme from the Western film "The Magnificent Seven", until the government ban on cigarette commercials in 1972. The Marlboro Man in the "Marlboro Country" series of advertisements was instrumental in establishing Philip Morris' Marlboro brand as the world's best-selling cigarette. There were dozens of men, many of whom were real cowboys who modeled for the Marlboro advertising campaign and two of those men, both long-time smokers have died of cancers which began in their lungs. Wayne McLaren, a former professional rodeo rider, who appeared in small parts in various television series and movies (primarily Westerns) throughout the 1960s and 1970s and posed for some promotional photographs on behalf of Marlboro in 1976 , succumbed to lung cancer in July 1992. David McLean, who appeared in many Marlboro television and print advertisements starting in the early 1960s, also died of cancer in October 1995. McLean starred in the short-lived 1960 television Western Tate, and he played roles in numerous television series and feature films during the 1960s and 1970s.
Marlboro Cigarettes are often called in slang as "cowboy killers" through the strength of the red variety of Marlboro cigarettes and owing to Marlboro Man. Tentatively, Philip Morris has decided to use a color naming scheme for their products that previously used the banned words in the name of their product. Given that, they have decided that Marlboro Lights would be called Marlboro Golds and that Marlboro Ultralights would be named Marlboro Silvers. You can find the present flavors of Marlboro Cigarettes in our online tobacco store.
This approach was successful until World War II (1939-45), when slow sales caused Marlboro packs to be withdrawn from the market. The cigarettes were revived in the 1950s, as the first medical research linking cigarette smoking with cancer began to reach the public. It was thought that Marlboro cigarettes, with their filter, might offer smokers the illusion of a reduced health risk. However, the filter was regarded as effeminate by many men, who made up the bulk of the market.
In 1954, the Leo Burnett Company, a Chicago advertising agency, was given the task of making Marlboro cigarettes appealing to men. The result was the "tattooed man" campaign. It involved a series of print ads showing a man with a tattoo on his hand holding a Marlboro. The man would be one of several "manly" types, such as a policeman, a firefighter, a construction worker or a cowboy. The agency studied consumer response, and the cowboy figure proved to be the most popular. By 1957, the cowboy had replaced all of the others.
In 1960 Philip Morris and Thomas Hutzler invented "Marlboro Country" with American Western landscapes and a rugged cowboy. The Marlboro Man has displayed the distinctive red Marlboro cigarette pack for almost fifty years - on billboards, in store window displays, and on the pages of magazines and newspapers. The Marlboro Man could also be seen on television, usually accompanied by the rousing musical theme from the Western film "The Magnificent Seven", until the government ban on cigarette commercials in 1972. The Marlboro Man in the "Marlboro Country" series of advertisements was instrumental in establishing Philip Morris' Marlboro brand as the world's best-selling cigarette. There were dozens of men, many of whom were real cowboys who modeled for the Marlboro advertising campaign and two of those men, both long-time smokers have died of cancers which began in their lungs. Wayne McLaren, a former professional rodeo rider, who appeared in small parts in various television series and movies (primarily Westerns) throughout the 1960s and 1970s and posed for some promotional photographs on behalf of Marlboro in 1976 , succumbed to lung cancer in July 1992. David McLean, who appeared in many Marlboro television and print advertisements starting in the early 1960s, also died of cancer in October 1995. McLean starred in the short-lived 1960 television Western Tate, and he played roles in numerous television series and feature films during the 1960s and 1970s.
Marlboro Cigarettes are often called in slang as "cowboy killers" through the strength of the red variety of Marlboro cigarettes and owing to Marlboro Man. Tentatively, Philip Morris has decided to use a color naming scheme for their products that previously used the banned words in the name of their product. Given that, they have decided that Marlboro Lights would be called Marlboro Golds and that Marlboro Ultralights would be named Marlboro Silvers. You can find the present flavors of Marlboro Cigarettes in our online tobacco store.
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